EN101 Freshman Composition
Essay #2 (Ad Analysis) Assignment Sheet
Using the reading assignments “With These Words I Can
Sell You Anything” p. 62 and “Propaganda: How Not to be Bamboozled” p. 71,
write an essay analyzing how a personally-chosen ad from a magazine uses the
advertising strategies described in the readings. Also, a fourth point should describe
the ad in context of Jean Kilbourne’s Killing Us Softly 4:
Advertising’s Image of Women.
Thinking of the two-example
per point strategy for writing paragraphs, you should decide on which is the
most effective for each case: describing the strategy from the reading
assignment and moving into how the article utilizes the strategy or the other
way around.
In the conclusion, you should offer your suggestion on how a change in the ad would help reach a wider audience and why.
In selecting an
advertisement, find an ad you can successfully use for the assignment.
For brainstorming, complete
the following Ad Analysis worksheet for your ad.
We will discuss further
requirements in class.
Ad Analysis worksheet
|
“help”
|
|
|
name-calling
|
|
|
“virtually”
|
|
|
generalities
|
|
|
“new” and/or “improved”
|
Claims Baconator is somehow
“new,” but implication is it already exists. Doesn’t say how it is new.
|
|
plain folks
|
|
|
doublespeak
|
|
|
“argument to the people”
|
|
|
“acts”
|
|
|
“argument to the man”
|
|
|
“works”
|
|
|
transfer
|
|
|
“like”
|
|
|
bandwagon
|
|
|
How a woman or women are
portrayed: Killing Us Softly 4
|
|
|
faulty cause-and-effect
|
|
|
card stacking
|
|
|
false analogy
|
|
|
testimonial
|
|
|
begging the question
|
|
|
|
|
|
false dilemma
|
|
No comments:
Post a Comment